Friday, Nov. 13th, 2026 – Monday, Nov 16th, 2026

Join us in Boston & Salem MA for the 10th Annual AIBP Retreat to Create, Learn & Connect.

Program Descriptions

The Booking Call Blueprint: Mastering the Conversation That Converts
Sales today isn’t about convincing people, it’s about understanding them. This session focuses on the art of the booking call, teaching photographers how to lead conversations that uncover true motivation, diagnose client needs, and guide them toward confident decisions.

Most photographers don’t struggle with leads… they struggle with conversations. In this program, Andrew breaks down how to lead booking calls that consistently convert inquiries into paying clients. Rather than relying on scripts or pressure, this session focuses on understanding human behavior, uncovering true motivation, and guiding clients toward decisions that feel right. Attendees will learn how to structure a booking call that builds trust, identifies what the client actually needs, and positions the experience as a meaningful solution; not just a service. This approach shifts the role of the photographer from someone trying to “sell” to someone helping a client solve a problem or fulfill a deeper desire. This is not about convincing people… it’s about understanding them and leading the conversation with clarity and purpose.

IPS That Feels Like Service… How to Sell Without Being Salesy
This program breaks down how to structure a reveal session that feels natural and client-focused, using emotional storytelling and clear guidance to help clients make confident purchasing decisions.

In-person sales, when done correctly, should feel like service; not pressure. In this program, Andrew breaks down how to structure a reveal session that naturally guides clients toward confident purchasing decisions. By focusing on emotional connection, storytelling, and clear direction, photographers can increase their sales while maintaining trust and authenticity. Attendees will learn how to create a seamless transition from session to reveal, how to present options without overwhelming clients, and how to guide decision-making in a way that feels supportive rather than transactional. This session redefines sales as an extension of the client experience; one that helps clients choose what they truly love, rather than what they feel pushed into. This is not about being “good at sales”… it’s about being great at serving people in a moment of decision.

The Art of Directing (Not Posing) Your Sessions
Learn how to guide clients through emotion, movement, and storytelling to create more natural images, stronger connection, and a more cinematic client experience.

Most photographers are taught to shoot pose by pose… but clients don’t experience life in poses. In this program, Andrew teaches photographers how to direct sessions through emotion, movement, storytelling, and scene-building rather than rigid posing sequences. By shifting from “pose-based photography” to “experience-based direction,” photographers can create more authentic expressions, natural interactions, and emotionally connected imagery. Attendees will learn how to guide clients through a scene, create momentum within a session, and use conversational direction to evoke genuine emotion and body language. This approach not only creates stronger photographs but also helps clients feel more relaxed, confident, and immersed in the experience. Rather than memorizing hundreds of poses, photographers will leave with a framework for directing human connection naturally and intentionally. This is not about posing people… It’s about creating moments people can feel themselves inside of.

Website: fablestudios.ca
Facebook: facebook.com/ahiorth
Instagram: www.instagram.com/andrew_images 

Couples Connection with Intention
Couples boudoir is about so much more than putting two people in front of a camera and hoping the chemistry translates. In this class, LeZandra McGinnis shares how to create couples sessions that feel deeply connected, emotionally charged, and fully intentional from start to finish. Drawing from 16 years of experience, a background shaped by psychology, and a body of work centered on intimacy, trust, and shame reduction, LeZandra will walk photographers through the process she uses to help couples move beyond awkwardness and into authentic connection. This class will cover how to prepare couples before the session, build emotional safety and trust, guide meaningful conversation, and use prompts, mirror work, breathwork, and simple touch-based direction to create imagery that feels alive. Attendees will leave with a deeper understanding of how to lead couples with confidence, create a more transformative experience, and produce work that reflects not just how love looks, but how it feels.

Website: lezandraphotography.com
Facebook: facebook.com/lezandraphoto
Instagram: instagram.com/lezandraphoto

Unveiled: Bridal Boudoir As Art and Enterprise
Many boudoir photographers underestimate the potential of bridal boudoir clients as an ideal client. The bride is often seen as a single moment in time—but in reality, she is one of the most emotionally invested and experience-driven clients you will ever work with. As a bridal boudoir specialist, Cate will “unveil” the magical opportunities that exist with this client, from her 15+ years of serving this niche as an ideal client. In this class, we reframe how we see her. You’ll learn how to understand her psychology, build a nuanced, high-value client profile that goes far beyond “bride to be,” allowing you to create work and experiences that resonate on a deeper level—and inspire greater investment. We’ll pair that with a creative exploration of how to photograph her with intention: refined, artful, and designed in a way that not only captures her transformation and “love story” but naturally leads to elevated sales.

Website: lifeasfineart.com
Facebook: facebook.com/lifeasfineart
Instagram: instagram.com/lifeasfineart
tiktok: @lifeasfineart

Celladoir Boudoir: Where Intimacy Meets Fine Art

Step inside the world of Celladoir Boudoir, where intimate portraiture is transformed into fine art. This class explores how to create dramatic, painterly boudoir images using intentional lighting, shadow, and storytelling. You’ll learn how to sculpt the body with light, build mood through contrast, and draw inspiration from classical art to create imagery that feels timeless, emotive, and deeply personal.

Website: riclewisphotography.com/
Instagram: instagram.com/celladoirboudoir/
Instagram: instagram.com/riclewisphotography

Creating Video When You’d Rather Be Behind the Camera

This class is for photographers who know they should be creating content but haven’t started, as well as those who have started and feel inconsistent or stuck.

This is not about algorithms, trends, or becoming a content creator. It’s about getting started and continuing with direction.

Jean Carlo Peñaloza introduces a practical approach to video built around clarity before you record, simplicity while you film, and momentum after you finish. You’ll learn how to approach video with intention, choose the right platform based on your goals, and create in a way that feels natural and sustainable.

Live demonstrations will show how to use tools you already have, including your phone, camera, and simple audio setups, with an emphasis on clear sound and strong communication.

The goal is simple: help you start, stay consistent, and move forward without overthinking the process.

Website: Captured Now: capturednow.com
Website: Outspoken Artist Podcast: outspokenartist.com
Facebook: facebook.com/jean.c.penaloza
Instagram: instagram.com/artbyjeancarlo
Instagram: instagram.com/outspokenartist_podcast

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